Web users spend 80% of their time looking at information above the page fold. Although users do scroll, they allocate only 20% of their attention below the fold.In Jakob's latest alertbox column, his research revives the age old debate about whether users scroll below the fold.
His findings show they do scroll, but their attention levels rapidly decrease, reinforcing the F-shaped scanning model which i have discussed previously in how users read online.
Image sourced from www.useit.com
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