Keynote Customer Experience Rankings tests UK banking websites

From Banking Times
Keynote customer experience has released their latest results on customer experience rankings for UK banks. It was a reasonable sample, 2500 participants.

Here are the results...
Overall customer experience – will visitors move to online banking?

1. 1. The Co-operative Bank
2. 2. Nationwide
3. 3. Halifax

Customer Satisfaction – is your site user friendly?

1. 1. NatWest
2. 2. The Co-operative Bank
3. 3. Halifax

Conversion Impact – do site visits translate to account sign-ups?

1. 1. The Co-operative Bank
2. 2. Nationwide 
3. 3. Halifax

Brand Impact – does your site measure up?

1. 1. The Co-operative Bank
2. 2. Nationwide
3. 3. HSBC

Technical performance – reliability

1. 1. NatWest
2. 2. Halifax
3. 3. Nationwide

Technical performance – responsiveness

1. 1. Halifax
2. 2. Bank of Scotland
3. 3. HSBC